This project was for a top architectural design firm based in Kansas City, MO. Their target audiences are in the: healthcare, government (federal & local) and commercial sectors. They wanted to rebrand their existing image to target worldwide clientele and new talent.

The concept behind this logo was architectural structure using golden proportions. The arch is a basic and iconic architectural structure and I designed this logo to focus the attention of the viewer, by inverting the arch in the ‘W’. The proportions used is another element of design that is used in architecture and design in general.


This post is tagged , , , , , , ,

Leave a Reply

You must be logged in to post a comment.

Categories