This project was for a family owned foundry which has been in operation since 1912, in Richmond, Virginia. They make ductile castings for architectural and engineering applications. OKF wanted to redesign their logo to attract medium sized clientele who are looking for quality reproduction castings for architectural and designing needs. Though OKF is a small operation they want to attract the sophisticated buyer who values flexible production.

The concept in this logo is the circle. The cog in the center represents casting an engineering part in molten metal, which is represented by the orange color. The ‘K’ in the middle reinforces the circle concept and the negative space draws the eye in. The three triangles pointing inward also represent the pouring of metal within the circle. The whole design is chunky and precise, which alludes to OKF having a safe and controlled environment.


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