This project was for an Optometry practice that was looking to update their image and have a more broad appeal.

The concept behind this logo was the Optometrists’ eye test machine. The interchangeable lenses and the ‘P’ that I chose for this logotype matched perfectly. I arranged the ‘P’s in a way that mimic the orientation of the eye test machine’s lenses and at the same time, I used the stems from the ‘P’ to for the basis for a ‘F’ for the last name of the proprietor. I used one orange circle to help the ‘F’ be more apparent. I set the typeface of the word “eyecare” in lowercase because of the circular nature of the letters, to reinforce the “eye” imagery associated with optometry.

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