Identity, illustrations and web/e-commerce site for the Tokyo boutique fashion brand, tokyokaleidoscope. Colors, colors and more colors. That’s what tokyokaleidoscope is all about. I used the colors of the rainbow through the illustrations and business cards. The website on the other hand was primarily a gray colored theme with simple and straight lines. Design sessions with tokyokaleidoscope made it clear that the clothes should stand out and a neutral gray background would be perfect to highlight the colors and patterns on the recycled kimono fabric.
tokyokaleidoscope business cards:
Front:
Back – each one matches the front of the cards color and has a unique illustration
tokyokaleidoscope web/c-commerce site
