Logo for boutique jewelry store Dracaena Collection in Tokyo. Inspiration was the peacock, which represents beauty and embodies the Dracaena ethos. Jewelry is about adornment and putting on a mask is symbolic of transformation power that jewelry has. The mask and jewelry are all symbols of power. Wear the mask, become the peacock. Wear jewelry become royalty. This is the basic idea behind Dracaena Collection and this logo. The power of image. The power of status. The power of adornment.


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