tokyokaleidoscope business cards:

Front:

Back – each one matches the front of the cards color and has a unique illustration

tokyokaleidoscope web/c-commerce site

The name ALVAO was a challenge to work with because of all the angles but I feel this logo makes good use of those angles and softens them up with the circle in the end.

This project was a custom made paper engineered waffle dvd case. I have been studying paper craft in Japan and this is one of my first projects building structures with paper.

The concept in this logo is the circle. The cog in the center represents casting an engineering part in molten metal, which is represented by the orange color. The ‘K’ in the middle reinforces the circle concept and the negative space draws the eye in. The three triangles pointing inward also represent the pouring of metal within the circle. The whole design is chunky and precise, which alludes to OKF having a safe and controlled environment.

What do you think about the new website? I have been using WordPress a lot lately and I have decided for CMS [ Content Management System ] purposes, it would be easier to update my site. I have modified the wordpress theme called “The UnStandard”. I really like this theme because the concept here is “Pictures speak a thousand words” and in this case, I do agree. I would like to say that I let my work speak for itself and if you click on the image, you well see what I am talking about. I also redesigned the logo as you can see. The old logo was old and cliche and I feel this new logo has more craft to it. What do you think?

I was inspired by Bolivian pottery and modeled this logo based on pottery of Ekeko. The stomach is rotund to represent the plentiful resources of Ekeko and I decided on a rough style for the logo and typeface to bring in a handmade element to the design. Most of the counters are filled in which I feel give the logo a fun vibe to it.

The concept behind this logo was juxtaposing the ‘D’ and the ‘F’ in designfresh into an icon that says “fresh”. I immediately thought of oranges and orange juice so I made an illustration of a juicy orange sliced in half with a straw poking out of it. The orange in this case, is the ‘D’ and the straw bisects the contour of the orange thus forming a ‘F’. I was thinking about making the straw into a pencil but that little detail would be lost if shrunk down. Plus, I felt simplicity spoke louder.

The concept behind this logo borrows from the old logo which had a triangle. Since TMP is based out of the research triangle in North Carolina, I decided to use the old logo and give it a more modern feel. I designed the logo typographically around the joining of the ‘T’ and the ‘M’ in a simplified shape. I felt that using the triangle in an arrow shape gives this logo movement and direction as well as parallel the shape of an aircraft. The circular nature of the ‘M’ helps hold together and focus the attention of the viewer. I used steel gray to lighten up the image and blue to reference North Carolina again. The bright green, I felt was a good contrast to the gray/blue color combination and also helped the ‘M’ stand out more.

The concept behind this logo was the Optometrists’ eye test machine. The interchangeable lenses and the ‘P’ that I chose for this logotype matched perfectly. I arranged the ‘P’s in a way that mimic the orientation of the eye test machine’s lenses and at the same time, I used the stems from the ‘P’ to for the basis for a ‘F’ for the last name of the proprietor. I used one orange circle to help the ‘F’ be more apparent. I set the typeface of the word “eyecare” in lowercase because of the circular nature of the letters, to reinforce the “eye” imagery associated with optometry.